What Do You Think of this Winning Design?

Lee Broom's Carpetry Sideboard won 'Best British Design' in the The British Design Awards 2010, brought to you by ELLE Decoration.

"A fine fusion of tradition and novelty, this lacquered sideboard features a Wilton carpet front. The pattern is based on antique Persian rugs, but with British influences woven in: the Tudor rose and motifs borrowed from the crown jewels also appear. £5,850."







I'm on the fence with this.  One minute I love it, the next minute I think it's 'meh' at best.
What say you?